Great marketing isn’t complex:
It only needs two things:
- 1 To give more value than it asks for,
- 2 To be enjoyable.
Without 1, people feel sold to. They put up their buyer defences.
Without 2, people feel interrupted. They ignore you or skip you.
You can plot this on a graph really simply:
This applies to everything you’re working on:
Need more attention?
Post videos and content that give more than they ask, and are enjoyable. This formula works for successful ads, social content, explainers, even long-form episodic YouTube videos.
Need more conversions?
Publish landing pages and websites that give more than they ask, and are enjoyable. They’re rare in the wild, but masterful in practice. These are pages people share with others.
Need more user retention?
If you’re in SaaS, modify your product onboarding and user experience to give more than it asks, and is genuinely enjoyable to use.
Ask this question:
It’s easy to see when you look at your current marketing and ask, “Is this giving more than it asks for? And is it enjoyable?”
But executing that? Across all of your marketing? So well that your users love and look forward to what you’ve prepared for them, and spread the word without being asked? That’s tricky. Especially if you want all the pieces to fit together seamlessly. Which you do. Oh, and on-budget too. Now that’s sounds Otherworldly.